Filtering by: Business Lessons

SALON MARKETING Q2 CAMPAIGNS
Mar
23
3:00 PM15:00

SALON MARKETING Q2 CAMPAIGNS

What would it look like if you had a solid marketing plan for Q2—a plan with goals and outcomes you could track and measure? We’ve got your back! Join us for a special online class that will prepare your salon for ALL of the Q2 campaigns, promos and value-based marketing strategies that will actually grow your revenue and bring you RESULTS.

Here's what you'll take away:

  • Get a complete overview of salon marketing

    // we will teach you what you need to know about marketing to be the most successful salon in your city.

  • Get our ENTIRE Marketing Checklist

    // every time you run a campaign, these are the things you need to think about and consider. We've thought of everything, so you don't have to.

  • Get ALL of your second-quarter campaigns and promotions planned out!

    // our biggest issue is, we're running promos off the cuff without a plan. We launch something this week that we thought of today and we hope it goes well, but we have no solid understanding of our goals, and what our expectations should be. Well, you're not alone--and we have your back!

Get signed up today and make sure your marketing team joins too! CLICK HERE

You don't have to be an “influencer” on Instagram to get massive marketing results. You DO have to learn what it takes to dominate your market and area in addition to playing the social media game! And that's where we come in!

This is not about doing fun, cheeky social media posts for the sake of having fun. This is about getting real, tangible results for your efforts. If you're sick of throwing spaghetti on the wall to see what will stick, this class is for you.

Be Encouraged!

This is just the beginning of our sales and marketing relationship. We promise you will gain greater insight than you've ever received before--because NO ONE teaches salon marketing, and if they try--it's usually about your social media. We've been there, we've done that, and we're getting the same, stale results. That's why throughout all of 2020 we are bringing you sales and marketing education.

Marketing Director for all three Air Salon & Blowdry Bar, Drew, shared, I learned more in our one-hour coaching session than I did the entire time I worked with our website and seo company. Thank you, Kati!

Reserve your spot!

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Marketing Emails that Make you money
Jan
6
3:00 PM15:00

Marketing Emails that Make you money

You’re smart to want to focus on marketing emails because according to social media today, 55% of companies generate 10% of their sales from just sending emails. That’s why we’re taking this conversation to the next level.

Join us for our first online class of the year, MARKETING EMAILS THAT MAKE YOU MONEY!

You will learn:
 How to create emails that clients will actually open
 What to include in emails that clients will care about and take action on
 How to send segmented emails more often
 What every email should include in addition to Meet Your Stylist
 How to know if your email marketing campaigns are working
 How to earn additional revenue through your marketing email

Register Now

****Don't forget to invite your salon marketing pros!****p.s. if you cannot attend, sign up and you’ll get access to the video class and all the resources after the class.

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Company-wide Compensation without Losing Your A$$ets
Aug
5
3:00 PM15:00

Company-wide Compensation without Losing Your A$$ets

Are you wondering how to create a commission structure for your stylists without giving away the farm? Or, how do you know what to pay a full-time salon manager based on your salon's revenue? Join our online class to see how we've created a plan for compensation [WITH BENEFITS] that:

>> pays the owner six figures

>> pays better than other brand-name retailers

>> leaves a six percent profit margin so your business is worth buying someday

>> doesn't discourage TEAM (in fact, we will prove that it IS possible to pay commission and have a thriving TEAM culture!)

Make sure you and your leadership team join this one!

Link to Register: https://zoom.us/webinar/register/WN_m2uSzVu-QT2UW5WotQN6sQ

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Jun
14
8:00 AM08:00

Powerful Leadership

If you could have any mentor in the world, who would you choose? What makes them so great? My guess is, they probably inspire you to become the best version of yourself.

Join entrepreneur, speaker, author and podcaster, Kati Whitledge for an exclusive workshop on powerful leadership!

YOU WILL LEARN:

  1. How to lead with purpose without sacrificing profits.

  2. How to discover what growth means to each individual.

  3. How to create a culture that values mentoring.

  4. Why A players won't work for B players.

  5. Why radically candid conversations need to happen now.

  6. What should really happen during official reviews.

  7. How to create accountability that inspires and motivates.

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Creating Digital Sales Funnels to Drive New Clients to Your Salon
Apr
29
3:00 PM15:00

Creating Digital Sales Funnels to Drive New Clients to Your Salon

You may not know that you are clicking on social media posts that are apart of a very calculated sales funnel strategy. Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes in order to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? 

Now you have the opportunity to join entrepreneur, speaker, author, and podcaster, Kati Whitledge, and learn how to create digital sales funnels for your salon without adding to your marketing budget! 

During this online class you will learn: 

 What is a sales funnel
 Why they are the most effective digital marketing strategy
 How to create them for your salon
 Real examples of salon sales funnels that you can use right away

Get yourself and your marketing team registered! https://zoom.us/webinar/register/WN_avvxKq4CRGeZdArIK-MfEg

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Mastering Sales Through Human Instinct
Mar
25
3:00 PM15:00

Mastering Sales Through Human Instinct

Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating. It IS about knowing who the person is on an emotional level and selling to them their way. Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!

Register here: https://zoom.us/webinar/register/WN_YlrsNDcMQ4qAeSEu74rLfA

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Build Your Best Team This Year
Feb
25
3:00 PM15:00

Build Your Best Team This Year

Growing your team with the people who are the best fit for your tribe is among the top challenges of salon owners in North America. For many, the recruiting process is exhausting and can feel like a vicious cycle. The good news is, it can be easy, fun and extremely rewarding. Entrepreneur, speaker, author, and podcaster, Kati Whitledge, will share how to find the right people for your salon without wasting a ton of time and resources. She will reveal the framework behind successful recruiting that is easy to grasp and execute. Kati’s common-sense strategies will equip you to become the most sought-after salon in your area!

RSVP here: https://zoom.us/webinar/register/WN_GKHfKlSDSAK_1H6DQEiB9w

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Apr
4
9:30 AM09:30

What Entrepreneurs Need to Avoid to Be Successful

Have you been to events that revolved around all the things you should do to be successful? Have you been encouraged countless times to do this, do that, go here and go there? What if success meant avoiding certain tasks, habits, partnerships or investments?  Join entrepreneur, speaker, author, and podcaster, Kati Whitledge, for an intimate talk about what entrepreneurs need to avoid to be successful. She wishes someone would've offered her this advice when she started her entrepreneurial journey. There were many times Kati learned business lessons the hard way. Who can relate? Be empowered by the lessons she’ll share, that could ultimately save you time, money and heartache.

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