Salon Company Roles & Responsibilities
Jun
3
3:00 PM15:00

Salon Company Roles & Responsibilities

Learn the corporate structure for salon company roles & responsibilities! This exclusive class is for the salon owner who wants to be the Entrepreneur of their company without feeling a loss of control.

We are going to take you through EVERY SINGLE role title, role mission, role KPI (benchmarks), and the skills they need to have in order to be successful. We are going to share our EXACT list of each of their tasks & responsibilities!

Here are the positions we will cover:

  •  CEO (chief executive officer)

  •  GM (general manager)

  •  Director of Marketing

  •  Social Media Manager

  • Education Directors

  •  Hair Stylists

  •  Guest Services

  •  Bridal Coordinator

  •  Administration, Finance, & Operations Manager

This class is normally $397.00 per salon. Today we're giving it to you for $49 because we want MORE salons in our beloved community to have this information!

We've done all the work, so you don't have to! When you invest in this hour together, the ENTIRE guide is included! 

NOTE*** We are NOT going to post this class on YouTube later…this is an exclusive event for salons who value structure that helps them go from owner/manager to Entrepreneur.

Get registered today!

https://zoom.us/webinar/register/WN_SqzzfUQWQRujlwkd78dr7w

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Jun
14
8:00 AM08:00

Powerful Leadership

If you could have any mentor in the world, who would you choose? What makes them so great? My guess is, they probably inspire you to become the best version of yourself.

Join entrepreneur, speaker, author and podcaster, Kati Whitledge for an exclusive workshop on powerful leadership!

YOU WILL LEARN:

  1. How to lead with purpose without sacrificing profits.

  2. How to discover what growth means to each individual.

  3. How to create a culture that values mentoring.

  4. Why A players won't work for B players.

  5. Why radically candid conversations need to happen now.

  6. What should really happen during official reviews.

  7. How to create accountability that inspires and motivates.

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Creating Digital Sales Funnels to Drive New Clients to Your Salon
Apr
29
3:00 PM15:00

Creating Digital Sales Funnels to Drive New Clients to Your Salon

You may not know that you are clicking on social media posts that are apart of a very calculated sales funnel strategy. Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes in order to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? 

Now you have the opportunity to join entrepreneur, speaker, author, and podcaster, Kati Whitledge, and learn how to create digital sales funnels for your salon without adding to your marketing budget! 

During this online class you will learn: 

 What is a sales funnel
 Why they are the most effective digital marketing strategy
 How to create them for your salon
 Real examples of salon sales funnels that you can use right away

Get yourself and your marketing team registered! https://zoom.us/webinar/register/WN_avvxKq4CRGeZdArIK-MfEg

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Mastering Sales Through Human Instinct
Mar
25
3:00 PM15:00

Mastering Sales Through Human Instinct

Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating. It IS about knowing who the person is on an emotional level and selling to them their way. Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!

Register here: https://zoom.us/webinar/register/WN_YlrsNDcMQ4qAeSEu74rLfA

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Build Your Best Team This Year
Feb
25
3:00 PM15:00

Build Your Best Team This Year

Growing your team with the people who are the best fit for your tribe is among the top challenges of salon owners in North America. For many, the recruiting process is exhausting and can feel like a vicious cycle. The good news is, it can be easy, fun and extremely rewarding. Entrepreneur, speaker, author, and podcaster, Kati Whitledge, will share how to find the right people for your salon without wasting a ton of time and resources. She will reveal the framework behind successful recruiting that is easy to grasp and execute. Kati’s common-sense strategies will equip you to become the most sought-after salon in your area!

RSVP here: https://zoom.us/webinar/register/WN_GKHfKlSDSAK_1H6DQEiB9w

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Jan
20
to Jan 21

BUILD YOUR BEST TEAM THIS YEAR!

Growing your team with the people who are the best fit for your tribe is among the top challenges of salon owners in North America. For many, the recruiting process is exhausting and can feel like a vicious cycle. The good news is, it can be easy, fun and extremely rewarding. Entrepreneur, speaker, author, and podcaster, Kati Whitledge, will share how to find the right people for your salon without wasting a ton of time and resources. She will reveal the framework behind successful recruiting that is easy to grasp and execute. Kati’s common-sense strategies will equip you to become the most sought-after salon in your area!

Learn More: http://www.cvent.com/events/serious-business-2019/event-summary-eb1e0ed808c64246b3eeae8e0dfd2930.aspx

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Build a Profitable Salon
Jan
7
3:00 PM15:00

Build a Profitable Salon

Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!

  • What profit actually means + where does your salary live?

  • The exact formula and numbers to help your stylists earn six figures!

  • When and how to raise your prices

  • What to AVOID so you don't screw yourself out of your hard-earned revenue

RSVP Today: https://zoom.us/webinar/register/WN_kNUH8hGqS4m1KW8Mh7SPcQ

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Dec
3
9:30 AM09:30

HOW TO RECOUP GUESTS AFTER A STYLIST LEAVES YOUR SALON

We've all been in the scenario when a stylist unexpectedly leaves. After we recover emotionally, we must swiftly take action in order to keep as many of the guests they served as possible. 

Even though it hurts, it doesn't have to impact your bottom line. Take it from us. We had a stylist who had been with us since beauty school, quit out of nowhere. We have to admit—we were completely blindsided. In an effort to provide an amazing salon culture, environment and opportunities, we were naive to think this could happen to us. Until it did.

And if that wasn't enough. Within one week we had another stylist quit. Were we about to have a walk out? Lord help us! 

Well, we did not have a walk out, but we did have a huge wake up call!

Immediately we communicated with every guest who had been to these stylists in the last year. It was NOT that we simply reached out. It was WHAT we offered them and how we created that message. You see, the message DOES matter because perception is reality. 

In our online class, we will share the importance of consistent communication with guests. How to craft the most impactful messages, and the tool we use to drive guests back to our salon. 

The best news is, in the midst of what felt like devastation, we had an increase in our revenue! We were as shocked as you are reading this. Our revenue has been on a steady include ever since. We now understand why--you'll learn all about it during our time together!

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Nov
12
9:30 AM09:30

FIVE WAYS TO MARKET YOUR SALON DURING THE HOLIDAYS

The holidays can be joyous and stressful. How do we compete with the crazy crowd of digital noise and distractions? What are three ways we can market our salons during the busiest time of year without sacrificing our profitability?

In this complimentary class you will learn the five most effective ways to market your salon. These are easy to apply strategies that anyone can employ. The even better news is, you won’t sacrifice your additional revenue earned during these busy months because we are going to offer value-based marketing—no discounts—ever! YAY!

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Build a Profitable Salon
Oct
15
9:00 AM09:00

Build a Profitable Salon

Can we agree to make 2019 THE year we grow our salon's profits?! If growing your salon profits is on the top of your 2019 to-do list, you are in the right place. Sign up for this special class and you'll learn all of these things!

  • What profit actually means + where does your salary live?

  • The exact formula and numbers to help your stylists earn six figures!

  • When and how to raise your prices. 

  • What to AVOID so you don't screw yourself out of your hard-earned revenue.

View Event →
We Are All in Sales, We Might As Well Be Good At It!
Sep
10
9:45 AM09:45

We Are All in Sales, We Might As Well Be Good At It!

Is “sales” a dirty word to you? If you feel uncomfortable with selling, we got your back! Join entrepreneur, speaker, author and podcaster, Kati Whitledge, as she shares a new perspective on how to be successful in sales. The good news is, it’s not about being pushy, and it’s not about over-educating. It IS about knowing who the person is on an emotional level and selling to them their way. Your earnings will increase if you put these basic human instincts into play, and we promise you’ll have fun along the way!

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How to Market on A Shoe-String Budget
Aug
14
12:00 PM12:00

How to Market on A Shoe-String Budget

Learn how to grow your business, your team, and your clientele using strategies that work without having to invest thousands. Join Entrepreneur, Speaker, Author and Podcaster Kati Whitledge, as she shares her secrets for doubling staff and revenue on a shoe-string budget. Kati herself expanded her business after just three years by implementing these fundamental marketing musts!

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Beyond The Technique Pro Spotlights!
Apr
28
to Apr 30

Beyond The Technique Pro Spotlights!

Join us at this year's America's Beauty Show in Chicago!

We, the Beyond The Technique podcast team, will be producing spotlight podcasts with the most compelling industry pros in our industry! 

Follow us on Instagram & Facebook throughout the entire event so you can find us and meet up with us! 

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Kick-Ass Client Communications Workshop
Mar
18
9:00 AM09:00

Kick-Ass Client Communications Workshop

Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons. 

You will learn: 

  • best practices for in-person, over-the-phone & digital communications
  • how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
  • why your emotional intelligence is key to building long-lasting relationships with your clients
  • how to have contentious conversations with clients & still win their hearts. 

To book your private workshop--email us! info@katiwhitledge.com

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Kick-Ass Client Communications Workshop
Jan
18
9:00 AM09:00

Kick-Ass Client Communications Workshop

Is your front desk team equipped with the newest customer service strategies? You're in luck. We offer the Kick-Ass Client Communications Workshop--a private event for hair salons. 

You will learn: 

  • best practices for in-person, over-the-phone & digital communications
  • how to convert callers into clients (there IS a strategy behind this, and anyone can do it)
  • why your emotional intelligence is key to building long-lasting relationships with your clients
  • how to have contentious conversations with clients & still win their hearts. 

To book your private workshop--email us! info@katiwhitledge.com 

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Oct
26
12:00 PM12:00

Maximize Customer Relationships

How does your company WOW customers before, during, and after their buying process? Do you have seamless processes in place? Who's responsible fro each step of the process? Join Kati Whitledge, successful entrepreneur, speaker and podcaster, who will share the strategies and systems you and your company need for customer relationship success! 

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Oct
12
12:00 PM12:00

Earning Your Worth

What is your personal profit potential? How do you get from where you are today, to where you ultimately want to be? Join the movement and take control of your financial future. There are many ways to build your wealth. Learn what you can do today that will be the difference maker tomorrow, next year, and beyond. 

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Apr
4
9:30 AM09:30

What Entrepreneurs Need to Avoid to Be Successful

Have you been to events that revolved around all the things you should do to be successful? Have you been encouraged countless times to do this, do that, go here and go there? What if success meant avoiding certain tasks, habits, partnerships or investments?  Join entrepreneur, speaker, author, and podcaster, Kati Whitledge, for an intimate talk about what entrepreneurs need to avoid to be successful. She wishes someone would've offered her this advice when she started her entrepreneurial journey. There were many times Kati learned business lessons the hard way. Who can relate? Be empowered by the lessons she’ll share, that could ultimately save you time, money and heartache.

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Feb
23
12:00 PM12:00

Your Life Next Year Starts Today

Do you have dreams for your life? Are you hoping for a greater future? If you have an idea of how you'd like your life to look one year and five years from now, but not sure where to start, this talk is for you! Join Entrepreneur, Speaker, Author, and Podcaster, Kati Whitledge for an inspiring talk about why where you'll be a year from now entirely depends on what you do today. Kati believes that the difference between what you want and what you have is a matter of setting specific and unshakable values to live your life by. 

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Jan
3
10:00 AM10:00

Be Empowered to Be Authentic

Have you heard that people do business with those they feel value what they value?  So, what then sets Wegner CPAs apart from the competition? The answer is, you. Join Entrepreneur, Speaker, Author and Podcaster, Kati Whitledge for a high-energy talk about being authentically you. Kati will share why who you are is key to the longevity and innovation of the culture of your company. Your passion will be the fuel that ignites your success among your team. When you live out your authenticity at work, your team wins, your clients win and you win. Be bold and ready to move towards what could be the best year of your life! 

This is a private event. To book a private event for YOUR company, click here.

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Dec
1
10:00 AM10:00

Gaining & Retaining Talent Workshop

This workshop is a collaborative session, custom to Sun Tan City's culture, processes & systems. It will uncover the challenges that are preventing the retention of new hires and create a trackable plan of action that will be implemented as a long term solution. Upon completion of the workshop, attendees will receive a formal summary of their plan that can be a guide for all leaders to maintain momentum, and stay on track. The goal is to create a high-functioning, positive culture, that inspires and empowers the team to be results focused.

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Nov
15
8:30 AM08:30

Success Starts with Self-Mastery

What would you be willing to do to achieve the personal success of your dreams? Everyone’s definition of success looks different. Join entrepreneur, speaker and author, Kati Whitledge for an in depth talk about how she achieved success by focusing on growth and development within all areas of her life. Kati believes that regardless of what success means to you, it will start with self-mastery. Kati knows what it’s like to fight personal battles that have the ability to hold you back from the life you desire. She has battled food addiction since the age of five, and for many years she abused drugs as a way to avoid reality. Kati was empowered to overcome her darkest demons and will inspire you to do the same!

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Apr
14
11:30 AM11:30

Maximizing Customer Relationships

How does your company WOW customers before, during & after the buying process? Do you have seamless processes in place? Who’s responsible for each step of the process? Together Kati will work with your team to develop the strategies and systems necessary for customer relationship success!

Private Company Workshop

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Apr
1
8:30 AM08:30

What Every Young Entrepreneur Needs to Know to be Successful

Have you ever hiked up the side of a mountain, or if you’re in the Midwest, a large hill? (haha) The climb to the top isn’t a smooth path and neither is the path to entrepreneurship. There’s hope! Join beauty industry expert and entrepreneur Kati Whitledge as she shares what every young entrepreneur needs to know to be successful.

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